June 2010

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Those nachos are disgusting NOM NOM NOM

What’s needed is a perceptual shift, Kessler said. “We did this with cigarettes,” he said. “It used to be sexy and glamorous but now people look at it and say, ‘That’s not my friend, that’s not something I want.’ We need to make a cognitive shift as a country and change the way we look at food. Instead of viewing that huge plate of nachos and fries as a guilty pleasure, we have to . . . look at it and say, ‘That’s not going to make me feel good. In fact, that’s disgusting.’ ”

YES HALLELUJAH YES. Thank you, year-old-article-on-WaPo. You have perfectly articulated the transformation I am trying to make in myself. Somebody tweeted this article, I don’t know whom. It’s a very shallow but fascinating look at the way the brain reactions to delicious delicious food.