Browser statistics and Commentary for Benin (or, IE6 isn’t going anywhere fast, so we might as well stop complaining and get back to work)
People Online still guarantees IE6 compatibility for almost 100% of the sites we develop. We don’t even charge extra for it! And this is why:
We’ve spent an awful lot of time in cybercafés in West Africa, and an awful lot of these cybercafés are still running Windows XP (or Windows 2000! Or Windows 98!) and IE6. Anecdotal evidence aside, the default install for Windows XP is IE6, and most offices here never upgrade (why should they?).
It’s all good and well to say that only stuffy corporate offices in the States are using IE6, but my experience has shown otherwise. I analyzed a sample of People Online’s 10 most trafficked websites, all aimed at both local and international audiences This criteria actually didn’t exclude anything, as none of the sites aimed exclusively internationally or locally made the top 10.
Browser share number crunching for Benin
19% of our traffic is local. Not bad, but not great. We should probably work more with clients to publicize the sites in country and optimize for Yahoo!, which gives us far more local referrals than Google (note to self: possible later blog post).
18.8% of our traffic uses IE6. This number by itself is relatively large, but still small enough that we could start quietly dropping support, warning our clients not to expect pixel-perfect results. Except that …
35.5% of our Beninese traffic is IE6. That is, over 1/3 of a major target audience is still using IE6. Oops. That’s far to large to drop support, especially considering that many sites have much higher percentages (up to 49.6%). In this sample, opposition newspapers tended to have the lowest IE6 usage rates, while pro-administration newspapers had the highest. That too probably merits its own blog post.
27.9% of Beninese users are using Firefox, and 16.6% are using IE7. Only are 15.4% using IE8. That might sound like good news for open source, but what it really means is that we’ve got a pretty even distribution of browsers, dominated by IE6. I imagine that Firefox will overtake IE6 by the end of 2010, but as long as IE6 is still overing around a third, we don’t have have a choice but to support it.
Most of our local users connect from cybercafés and government offices. They don’t download the latest and greatest versions because it’s not their job to do so. If you’re in a developing market and you’re considering dropping IE6 support, take the time to study your analytics (you’re doing that anyway, right?). Africa’s Internet market is not monolithic.